Sneak Peek: Hotel E in Santa Rosa

The first new hotel to open in the Santa Rosa since the 2017 North Bay Fires has started to take reservations: Hotel E.


Located in downtown Santa Rosa, the 71-room boutique hotel is split between two buildings: the historic Empire Building, which is on the National Register of Historic Buildings and was built in 1910, and 19 Old Courthouse Square.

Owned by Greystone Hotels, the lead interior designer is Jacqueline McGee of Ealain Studio. While we've only seen a sneak peek of the rooms (click the gallery above to check the room decor), the look is sleek and clean, with furnishing that appear traditionally inspired and bespoke touches like photographs showcasing the region and artisan made pillows. The rooms will have tablets for room service and information, free WiFi and nightly turndown service.

Rooms are split between the two buildings: 39 rooms at the Empire Building, which will open in July and 30 rooms at 19 Old Courthouse Square, which open in early 2020. The buildings are split between a public courtyard.

We're particularly stoked about a few additions to the property, specifically a rooftop deck atop 19 Old Courthouse Square with a café overlooking the Square. The world can always use another rooftop lounge.

Aside from the café, Hotel E will have two additional dining options: a wine bar and a three meal restaurant. The wine bar, The Enology Lounge, will be adjacent to the hotel lobby in the Empire Building. Perry's, the iconic San Francisco restaurant and bar, will offer all day dining and weekend brunch at 19 Old Courthouse Square. There's also going to be a Starbucks, so do what you will with that.

As for the name, Hotel E, it's inspired by a few things: Sonoma County's enology heritage, the Empire Building, and Greystone's brand motto: Experience Exceptional Service. We look forward to seeing that in action as downtown continues to evolve Santa Rosa into one of the North Bay's hot spots.